Product photos are everywhere: on Web sites, in magazines, in brochures, on billboards and any other outdoor advertising. In general, we’re surrounded by things – things ranging from lighters and shirts to televisions and cars. And the most important thing for object pictures is quality, to get the attention of potential buyers as much as possible. Otherwise, everything will be nasty and, as a result, unprofitable. After all, every penny spent should pay off. This is the ideal. To achieve such a result, it is necessary to turn to professionals. Especially in the field of electronic commerce, where goods have to be presented not only with their face, but also “behind” them. After all, customers do not see the product in person.
Basic varieties
A product is not the same thing as a product. One needs to emphasize color, another – texture, a third – shape. But every object photo must be decisive in supporting a positive brand image. This is the only way to increase sales. To focus on the task, you have to consider the type of subject photo shoot to achieve the best result.
- Studio subject photos. They are taken with a simple lighting setup, but require different light sources to make sure the shots come out clear, with a detailed demonstration of features. These photos tend to give customers a detailed view of the appearance of the products. In studio settings, the subject photographer controls the medium and creates the desired effect.
- Commercial photos on a white background. In this case, the shots are more winning because they focus on specific things as much as possible. If you look closely at large online stores like Amazon or outlet, you’ll notice that all the items there are presented against a white background.
- Scalable subject photos. In this case, customers can appreciate the size of the goods, examine them in detail, consider them up close. Such images are recommended for clothes, so a person can understand how it really looks.
- Subject photography in a real environment. The surroundings should be thematic and demonstrate how the item will be used. If it’s a plaid, it should be on an armchair, chair or couch. If a sweatshirt, it can be complemented by a scarf, purse and other accessories that are appropriate in style.
- A subject shot of a group of things. To show visitors all the options available, you can combine several product items in one image or present several versions of the same product. Such a subject photo session will help customers to more easily decide on a choice.
- Unconventional subject photography. This is an extravagant approach when the product on display is not in the frame – only a mention of it. Such pictures of goods are applicable to promote ideas and serve for promotional purposes.
Of course, every item is individual, but few require a specific look that is not among the above. In any case, a professional object photographer will take into account all the nuances and present the product in the best light, contributing to the growth of sales – the source of your profits.