What is a business portrait?
It’s a message. A message about a person’s business, their values: the perfect business portrait tells the viewer what the person does and evokes the right emotion. Even if a person has only recently started to learn stock trading, taking a juicy photo shoot can ensure that they have the customer’s trustworthiness.
Have business people developed a taste for business portraits?
Very few do. The business community has a simplified notion of this genre of photography: neutral background, close-up, conservative image. In essence, it’s a passport photo but taken by a professional photographer.
Few people, even the best Forex brokers in Nigeria, order a personal photo session for business purposes. More often, these are corporate shoots for companies that want to show the first persons on the site or the entire staff of the project.
How does a forex broker evoke trust just by looking at a picture?
Confidence is aroused by sincere, non-staged emotion in the photo. A good photographer catches a good angle and mood and asks not to freeze, not to hold a smile or pose. Remarkable in this sense works dynamics in the frame, which the photographer can add artificially. Classic tricks are developing hair, non-standard angles, shots in motion, and the illusion of communication.
Where is it better to shoot in an office or studio?
Shooting in a professional photo studio is more comfortable, but it is often necessary to show your employees in the office. It is more challenging to shoot in the office. Firstly, it is more expensive, because you have to visit the place twice. You first have to inspect it and think over the necessary equipment. The second time you have to go to the site to make a shot. Secondly, the frame’s aesthetics often suffer in a typical office space. The most common problem is an excess of glass and reflective surfaces. They glare in the photo. In addition, many unnecessary things in the office fill the frame or are simply out of the suitable color scheme.
When is the best time to shoot?
During the photo shoot, a person puts a lot of energy into the camera, so we usually recommend shooting in the first half of the day. The optimal duration of the photo session for a person without shooting experience is no more than three hours. The optimal number of images to get during this time is three or four. Besides, photos are more lively in daylight, and artificial light helps to emphasize or conceal something. But generally, it’s hard to talk about clear rules because it’s a creative process that aligns with a person’s personality.
What are the current trends in business photo shoots?
The primary trend of visual communication in 2022 is naturalness. Authenticity, inclusivity of photo content, and the ability to show real people in photos are essential. Minimalism and simplicity are also in fashion. Natural light is welcome, and it makes the image more vibrant. Often gray background is used, then the model’s skin looks younger and fresher.
What details are important?
From a psychological point of view, it’s an honest look, an open pose, crossed arms, and legs are undesirable, although this pose is very convenient for full-length photos. Photographers like to catch the live reaction of a person when he is surprised or in the process of working or communicating.
In terms of status, it is a suit, hair, makeup, tone for men’s portraits – very desirable, status accessories – glasses, gadgets, phone, press.
In a business portrait, a slight natural smile is acceptable. Now it does not have to be a close-up and look into the camera, and you do not have to be in the office.