Subject photography is a key factor in online sales. Imagine that you are in an ordinary supermarket and you are choosing a product according to a description provided by a sales assistant. No matter how hard you try to go into the essence of what was said, you still cannot understand how the thing actually looks. Decisive was and remains a visual inspection. Therefore, before buying, every visitor to the online store first wants to see the product and study it. Consequently, the level of sales depends on the catalog photo shoot.
The most important nuances
The products presented in commercial photos should please customers and evoke positive emotions, so:
- focus attention on the subject matter, for which purpose, take not one but four or five shots in which things are perfectly visible from different angles;
- use high-definition images to make it easier for your visitors to decide on a purchase, and make it easier for them to choose what they need from several product items;
- If you don’t know how to choose a background, choose universal white, which is the most popular color in advertising photography.
Alternatives to white
How do you make the visual impact on your online visitors automatically make them buy? Very simple. All you need to do is choose the right background for each specific product, because different products require specific lighting, style, and composition. As a result, the subject photography for the online store will be a great addition to the text and illustrate the verbal description.
Of course, the white background has always been preferred, but it’s not the only one. There are a number of options that work well with catalog products.
- Black tone. It looks great on jewelry, jewelry, cosmetics, jewelry, fine handmade goods, works of art and so on. It supports their exquisite charm without distracting attention.
- Monochrome background. It enlivens the advertising picture. Two-color is also suitable for this role, if, for example, furniture is involved in advertising photography. It benefits from two-dimensionality, based on corporate style.
- Wood and wood. They create an incredibly large creative potential – homey, cozy, rustic, disposing to yourself and the goods offered.
- Thematic elements. This kind of background helps customers visually understand how the item will look in an everyday setting.
- Patterns and ornaments. In this case, they add a highlight to the subject photos, making the product stand out among the many identical ones. But it is necessary to approach such a background in a balanced way, because it often draws the eye to itself.
- Neutral Palette. This includes colors such as gray, beige, and all light, close to flesh tones. This is a great choice for a subject photo shoot because the product will always stay in focus.
- Bokeh. A technique of blurring the background when it blurs until there is a visual effect of maximum concentration on the product. Such subject shots are suitable for jewelry.
- Textures. In recent years they have been widely used in advertising photography for online stores and catalogs. This option is designed for perfumes and luxury goods.